Oct 21, 2020 00:54
3 yrs ago
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English term
pulsing
GBK
English to Greek
Marketing
Advertising / Public Relations
Definition from
AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.
Example sentences:
Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). (Transformation Marketing)
Pulsing-maintenance schedules find applications when managers combine general advertising with specific communication goals, for example, to announce corporate name change or limited time promotional offers. (ResearchGate)
This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). (Prasad A. Naik)
Change log
Oct 3, 2020 00:14: changed "Kudoz queue" from "In queue" to "Public"
Oct 21, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Oct 24, 2020 02:04: changed "Stage" from "Submission" to "Selection"
Oct 31, 2020 01:55:
Nov 20, 2020 01:55:
Dec 20, 2020 01:58: