English to French Bus/Financial Advertising / Public Relations

"Start-up businesses tend to advertise in print - in newspapers, magazines or other publications. Successful print ads are usually written around a few basic elements.
The headline — a strong statement featuring the major selling point (eg cheaper, faster).
The illustration (optional) — reinforcing the claim in the headline (eg showing how your product works).
The body copy — the main text which persuades the reader to buy your product.
**The tag-line** — summing up the product or the company’s philosophy.
The call to action — telling the reader what to do next.
Business details — name, address, phone and fax numbers, email and web addresses and logo (if you have one)."

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