Dec 10, 2008 10:54
15 yrs ago
1 viewer *
German term
Mit Recht guter Fußball
German to English
Marketing
Sports / Fitness / Recreation
Sports marketing
This is a title in a marketing document.
I have chosen to translate guter as 'wonderful' since 'good' seems too weak in a marketing document, but am unable to find a convincing phrase to translate "Mit recht" in this context. "...for sure" doesn't quite fit the British market needs. Any alternative suggestions will be greatly appreciated.
I have chosen to translate guter as 'wonderful' since 'good' seems too weak in a marketing document, but am unable to find a convincing phrase to translate "Mit recht" in this context. "...for sure" doesn't quite fit the British market needs. Any alternative suggestions will be greatly appreciated.
Proposed translations
(English)
Change log
Dec 10, 2008 11:56: Steffen Walter changed "Field" from "Other" to "Marketing"
Proposed translations
+2
1 hr
Selected
Good/great/top-notch football - and we mean it
Low confidence because of zero context in terms of the actual document content. That said, I believe you shouldn't translate too literally here.
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Note added at 1 hr (2008-12-10 12:09:34 GMT)
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Some related questions:
Who is the author of the document?
What is being described in it? A football website?
Could "mit Recht" possibly refer to a football-related legal background/aspect?
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Note added at 1 hr (2008-12-10 12:22:52 GMT)
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Thanks for this additional information, which changes everything. The slogan/tagline needs to be drafted completely differently in this case, perhaps along the lines of
Top-notch football - on a sound legal basis
Great football - and the legal service you rightfully expect
Matching top-notch/top-class football with state-of-the-art legal advice/services
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Note added at 1 hr (2008-12-10 12:23:32 GMT)
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Another question - who is offering this legal service? A law firm?
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Note added at 1 hr (2008-12-10 12:09:34 GMT)
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Some related questions:
Who is the author of the document?
What is being described in it? A football website?
Could "mit Recht" possibly refer to a football-related legal background/aspect?
--------------------------------------------------
Note added at 1 hr (2008-12-10 12:22:52 GMT)
--------------------------------------------------
Thanks for this additional information, which changes everything. The slogan/tagline needs to be drafted completely differently in this case, perhaps along the lines of
Top-notch football - on a sound legal basis
Great football - and the legal service you rightfully expect
Matching top-notch/top-class football with state-of-the-art legal advice/services
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Note added at 1 hr (2008-12-10 12:23:32 GMT)
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Another question - who is offering this legal service? A law firm?
Note from asker:
You are spot on. The context relates to a legal service to footballers and football clubs. |
Peer comment(s):
agree |
sylvie malich (X)
: One has the feeling the Asker is treating this as a contest and we have to guess the right answer.
2 hrs
|
Indeed (-:
|
|
agree |
writeaway
: but I still hang on to the view that marketing titles etc. don't belong on Kudoz-this isn't terminology help, it's doing the brainwork for which the Asker will take credit.
4 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Matching top class football with state of the art legal services was an excellent suggestion. I apologise that the context was unclear from the start."
36 mins
Great football really
As Helen pointed out, the term used is "mit Recht", not "mit recht (gut)", so this could be translated as "rightfully" or "deservedly", but neither would look good in this context. I'd choose the term "really", not as in "real good", but as an emphasis, similar to the use of "mit Recht". And in stead of "good", I would use great. I like it better than wonderful in this context.
Note from asker:
Thank you for your analysis, and for your suggestion. |
Peer comment(s):
neutral |
Armorel Young
: "Really great football" would indeed be emphatic, but "great football really" means something completely different and not particularly complimentary - e.g. "It doesn't look particularly good but it's great football really".
3 hrs
|
+2
1 hr
legitimately great football
to start off, with benefit of the additional context
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Note added at 1 hr (2008-12-10 12:29:15 GMT)
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Of course, as usual with titles and headings the message has to match the content of the text (titles and heading are usually written last).
Depending on the services provided, something like 'We level the pitch for great football' *might* work.
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Note added at 1 hr (2008-12-10 12:29:15 GMT)
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Of course, as usual with titles and headings the message has to match the content of the text (titles and heading are usually written last).
Depending on the services provided, something like 'We level the pitch for great football' *might* work.
Peer comment(s):
agree |
Steffen Walter
: Yes, another phrase springing to mind is "we level the *playing field*...". / ... which you did :-)
1 hr
|
That's what I had in mind, but I wanted to give it more of a footy flavour.
|
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agree |
writeaway
: same comment as I made to Steffen.
4 hrs
|
true, although peer suggestions can sometimes help when you don't see any way out (one of the reasons brainstorming, either formal or informal, is so popular in creative fields).
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7 hrs
Superb football
...as always played by Manchester City ;-))
3 days 10 hrs
Fair Play - Great Football
From all I've read above, it looks like a catchy play of words is needed, involving football and justice, fairness, the law... in some form , and not a word for word translation.
So here's my attempt at creativity.
So here's my attempt at creativity.
Discussion